Union Bank of Israel (UBOI)
Union Bank of Israel Ltd., the sixth largest commercial bank in Israel, provides comprehensive banking services to both private and business clients. Staðfestu í 1951, the bank operates 35 branches and private banking centers – Igud Premium in Ramat-Gan and Haifa – and has about 1,000 Starfsmenn. Mr. Haim Freilichman has been serving as CEO since early 2006, and Mr. Zeev Abeles is the Chairman of the Board of Directors
The controlling interest in the bank has been held since 1993 by three groups: Shlomo Eliyahu Holdings Ltd., Yeshayahu Landau Holdings (1993) Ltd., and David Lubinski Assets (Holdings) 1993 Ltd., which currently hold the controlling interest in the bank
Marketing Strategy: “Your First Second Bank”
For the past several years, the primary focus of Union Bank’s business plan has been to increase its market share among private clients, including the mortgage sector. Í febrúar 2007, Union Bank launched a revolutionary marketing strategy: “Your First Second Bank,” an intensive recruiting effort to attract new clients by motivating them to open a second bank account at Union Bank. As part of this campaign, the bank opened private client centers and offered significant economic benefits (such as high interest rates on deposits, attractive credit terms, and more) were offered.
In the past three years, Union Bank has opened 12 new branches that specialize in private clients and focus on areas where banking services are deficient. These branches offer extended opening hours, including Fridays, as opposed to the large banks, which are all cutting down their opening hours and shutting down branches on Fridays.
In May 2008, Union Bank launched Igud Premium in Haifa, a prestigious private banking center. This investment center was opened two years after the inauguration of the first Igud Premium in Ramat-Gan. These private banking centers, which boast the most advanced technological systems, offer the highest possible level of customer service based on professionalism, flexibility, and discretion.
Union Bank was the first bank in the industry to receive a pension consulting license – in Q3/2006 – which allows it to offer pension consulting services in line with the new legal regulations. We believe that this is an important addition to the comprehensive services we offer our clients.
Community Involvement
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Off-shore Operations – Cayman Islands
Union Bank clients can benefit from preferred interest rates by investing in our off-shore accounts.–>
Everyone at Union Bank – Starfsmenn, Stjórn, and the board of directors – is committed to community involvement. Their activities range from financial donations to volunteer work, and they promote and carry out social activities, primarily among special-needs populations and the weaker groups within Israeli society.
The board of directors and the management have established regulations and procedures that govern the bank’s donations to various organizations working in the areas of social activities, samfélag, Menntun, and health.
Our community involvement activities focus primarily on the holiday seasons, when employees collaborate with various voluntary organizations that distribute packages to the needy. Í 2007, management made the decision to join the Maale Project, which encourages social responsibility by making social, environmental, and ethical values an integral part of the bank’s business ethics
Commercial & Business Banking
Customers with credit portfolios exceeding NIS 400,000 are handled by the bank’s Business Division. The bank provides various banking services to business clients, centered on credit approval. The Business Division specializes in the major economic sectors, including: industry, commerce, fasteignir, and the capital market.
Services to the business sector are provided at all Union Bank branches. The bank strives to provide products and services that cater especially to customer needs, ss: financing current operations, Investments,, and real-estate projects; financial services, foreign trade transactions, derivative financial instruments, investment consulting at bank branches and trade rooms, and leasing operations by our subsidiary, Igud Leasing Ltd
Contact Information
Heimilisfang: 6-8 Ahuzat Bayit Street, Tel Aviv 65163
Union Direct Toll Free Number (Ísrael): *3210
Sími: +972-3-5191222/430
FAX: +972-3-5191344
E-mail: info@ubi.co.il
Heimild: bankigud.com
